1. DE-CLUTTER YOUR HOME - Before you begin you need to start with a 'blank
canvas'; I'm sure if you had booked an art consultant or interior designer to
make their recommendations you'd tidy up, so make this your starting point. It
is also a fundamental feng shui principle that de-cluttering your environment
will de-clutter your mind. If you don't have the time or the job is too big call
in an expert.
2. THINK LIKE A GUEST - Now walk through your home imagining you're a visitor
or guest so you can understand the logistics of entering your home for the first
time and what impression or atmosphere you wish to create. Important areas from
a guest's point of view are: the entrance (this is their first impression) the
path from the entrance to the main living/entertaining area and an outdoor area
if you have one. Look for what you think they would notice: as you enter your
home, is it obvious where the kitchen/living areas are from the entrance; are
private rooms or areas such as bedrooms 'on show' as guests walk through the
house to the living area. Can any outdoor areas be seen from the main living
area?
3. DETERMINE ZONES - This time, when you walk through your home again, think
from your own perspective and classify it the following zones; entrance (front
garden, path, front door, entry) traffic zones (hallways, gardens) formal
entertaining (dining room) informal entertaining (family room, games room)
function-specific zones (home theatre, kitchen) private zones (bathroom, toilet,
bedrooms) business zone (home office, studio). This will assist you to think
about where to place art plus what purpose or mood you wish to create in each
zone.
4. MAP WHERE YOU WOULD LIKE ARTWORK - List each zone and room and table the
atmosphere you wish to achieve and the number of artwork to suit the space.
5. DO SOME RESEARCH - Through your own research you will feel more confidence
to make an informed decision when you discuss your needs or view art with an art
consultant, interior designer, gallery manager or artist. Plus as you regularly
go back to research you will gain an increased knowledge about art and therefore
a deeper understanding which will only enhance your appreciation of your
collection. To begin:
'Google it' search online about art buying advice and tips
Browse online
art galleries
Look for articles in your local newspaper about local artists,
exhibitions and galleries
Visit local Art Galleries
Talk to local
gallery managers and artists as you meet them
6. LIST YOUR PREFERENCES (STYLE, SIZE, MEDIUM) - Return to your planning
chart again after your research to put in your preferences of style, size and
medium. Style refers to if the artwork is classified within a broad category
such as Abstract, Traditional (landscape) or (figures), Surrealism, Pop Art,
Impressionism, Digital Art, Still Life, Realism and many more.
Size mainly described as dimensions in centimetres. Also be aware if the
dimensions include framing or not. For an average home artwork around 60 x 80 cm
would be considered a medium size and 80 x 130 considered a large size.
Obviously this is completely subjective and the best thing to do is get the
measuring tape out.
Medium is what the artist used to create the artwork. For example, oil means
oil paint, acrylic means acrylic paint, watercolours, ink, pencil, charcoal and
many more. Mixed Media is simply when an artist mixes mediums together. For
example, some artists bind Acrylic paint and a texture medium (sand)
together.
7. SET YOUR BUDGET - A fundamentally important step, however also be sure
you're expectations are realistic, your earlier research should assist you in
this area. This is important because if you 'blow your budget' then you are not
going to view the artwork with a positive frame of mind but rather a resentful
one. Also, ask if flexible payment options are available. Most galleries and art
consultants offer payment plans over a 3 to 6 month period or an art rental
service so you can 'try before you buy'.
8. RAISE YOUR OWN AWARENESS OF INVESTMENT POTENTIAL OF ART AND ARTISTS - When
beginning a home art collection it is good to remember you need to live with the
artwork therefore it needs to be appealing to you. However you can also begin to
consider the future investment potential of the artwork you're purchasing. At
the most fundamental level, check the artist is active i.e. is regularly
producing new work for exhibitions and awards, have won any awards, received any
reviews of note or are apart of art investors collections. This is important if
your art collection is later to be considered as part of your investment
portfolio and if you decide to on sell any of your collection in the future.
9. LESS IS MORE - Often when you're in the middle of this process and you've
found a style or artist you simply love you can become quite excited and simply
want more, more, more. While this is great, you also want don't want to 'overdo'
it. Simplicity in most things is always a good rule including art. Therefore if
you are deciding on three pieces for the one room and you simply can't decide on
the final third piece. Then, purchase the two you're sure about and either hire
the third or just take some time to think.
10. PURCHASE YOUR ARTWORK - Now you have completed your planning and research
which has built up your confidence to go purchase the art that is right for you
and your home. Remember you don't have to do it all at once. It can be a gradual
process of building up your art collection - a journey you can enjoy. Or if you
don't have the time, simply rent a collection and purchase the ones you love and
continue to rent until you have all the pieces you want.
You will know when it is right because as you 'live' with a piece of artwork
you become familiar with it and will also learn when is the best time of day to
view it and the mood you feel when you view it. If you feel the atmosphere you
intended to create has been achieved and your collection is a conversation point
with your visitors and guests then you know it is right for you and your home.
Please note, all of us react very differently to artwork often because of the
emotion we are already carrying around in our heads, therefore a reason why art
is such a great conversation starter.
© 2009 Interactive Arts
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